Offshore Oasis Aquarium

Offshore Oasis is a fictional zoo which doubles as a conservation and rehabilitation center. Located on the east coast, Offshore Oasis allows guests to view wildlife from a safe distance while also encouraging visitors to do their part to keep the ocean clean.

For this zoo I developed a system of icons and a brochure which includes a way finding map with information and resources. I developed these icons for the aquarium to be simple and easy to identify while keeping it fun. It was important to design an identity that would appeal to everyone because it is such a great place for families, aquatic enthusiasts, and conservationists.